is a qualitative research boutique
that provides traditional and non-traditional market research services
to brands and international research agencies seeking to conduct
high-quality fieldwork in Latin America.
•In this day and age, the consumer is more than ever our compass: we understand that through their regard, they define brands.
•We listen to them with “evenly-suspended attention” to grasp what lies behind their words and comprehend the multiple, many times contradictory, subjective positions projected onto brands.
•Rigorousness throughout the whole process.
•An honest, critical and multidisciplinary outlook that allows us to reach a high degree of intellectual depth in relation to the object under study.
•We perceive them as a partner who needs to minimize their flaws and highlight their strengths to optimize their global performance.
•We undertake their questions as our own through empathic understanding while also playing the role of the observant, thus developing multiple viewpoints on the problem.
Passion for what we do.
Total commitment to our clients' needs.
Efficiency is key.
Change is to be embraced.
Only constant learning brings constant improvement.
Ideas are vital.
& also in
Chile | Colombia | Ecuador | Peru | US (Hispanics)
First, we define what the best methodological research strategy is according to the object to be studied and the problem to be solved.
Is it best to visit the consumer in the intimacy of their home, meet up with them and a bunch of their closest friends at the trendy bar they usually go to, or gather a group of them in a one-way-mirror facility? Actually, is it appropriate to talk to them face-to-face or does the nature of the theme make an online-private bulletin board a more efficient way to learn about the topic at hand? Or perhaps we need to talk to informants and not to consumers?
Afterwards, we turn the information we gather into knowledge and the knowledge, into brand strategy.
We conduct traditional and non-traditional-research, and never stop designing new techniques.
Here is a glimpse of what we do:+ Focus groups + In-depth interviews + Diads, triads, dinner parties and what have you + Ideation sessions + Ethnography + Online-bulletin boards + Shopping trips + Insight and foresight seeking + Brand territory development + Consumer profile delineation + Mobile journaling
Desk research is a powerful tool and at Research Ahead we give it the importance it deserves. Our desk-research models include, but are not limited to:
Do you have stacks of reports that you could make better use of? Do you feel you are missing out on the opportunities they provide? We can help you consolidate them into a single source so that information becomes knowledge.
The territory where your brand is positioned is in constant transformation, which means that your brand may be communicating current, but also out-dated values. Our Brand-Health Guardian monitors the sources where change is taking place so that you are always one mind with your consumer.
The Expert Voice
The consumer is an unmatchable source of information, but learning what the expert academics have to say about the territory where your brand is positioned can only help you to understand them better. That’s why we digest relevant publications for you (on topics as diverse as cat psychology, the reasons why there are so many urban tribes, what femininity means nowadays, the impact of the digital age on the younger ones) either as part of a project or an independent one.